Presentation

There is no doubt that building customer loyalty is now a major objective for business organisations. In a highly competitive environment where products and services are increasingly similar and customers have more information and are much more demanding, companies need to generate a strong bond with their customers.

The Travel Club Chair in Customer Loyalty is designed to serve as a catalyst for applied research in the most relevant topics in the field of customer loyalty as well as a platform to integrate knowledge transfer activities to the business community.

 

Links of interest

  • Marketing Blog
  • Fidelidades.com
  • LinkedIn Travel Club