Dissemination activities

Unity in Diversity: Factors That Drive Success of Multi-Sponsor Loyalty Programs

Presentation made by the Prof. Shameek Sinha. Shameek’s research addresses issues in non-profit sector marketing, where he looks at the decision making processes of the donors as well as of the non-profit managers. He employs empirical methodology to understand the mechanics of philanthropic contributions and targeted solicitations, the relevance of past and expected future actions…