Chair Reports

The many reports of the Chair will be published in this section, as well as support presentations and other reports by third parties relating to the subject of study of the Chair.

The first research results of the Chair will be published in April-May 2014.  If you want to receive notification when they are available, please send an email to <a href=””></a>

Final Report 2014

This report includes the results and the conclusions of the research project.

Report Customer Loyalty Chair

Executive Summary

July 21st 2014

This document includes the summary and the preliminary conclusions of the research project.

Customer Loyalty Chair

 Talks Session 18th June 2014

Below you can consult the talks that professors Boehm and Dans showed to the attendees during the session “Las redes sociales como elemento estratégico para la fidelización” [Social networks as an strategic tool for loyalty]

Programas de Fidelización y Social Media

Talks Session 24 April 2014

Below you can consult the talks which were presented during the session:  Apuesta por la fidelización [Commitment to customer loyalty]

CÁTEDRA Resultados preliminares de la inv de la catedra

TNS Eficacia de los planes de fidelización

GAES Convirtiendo a nuestros clientes seniors en fans_v3

EROSKI Factores criticos en fidelizacion de clientes

CONECTA published a study in February on “Comportamiento del consumidor frente a los medios de pago y los programas de fidelización” [Consumer behaviour in response to payment methods and loyalty programmes]

Estudio Conecta