The many reports of the Chair will be published in this section, as well as support presentations and other reports by third parties relating to the subject of study of the Chair.
The first research results of the Chair will be published in April-May 2014. If you want to receive notification when they are available, please send an email to <a href=”mailto:email@example.com”>firstname.lastname@example.org</a>
Final Report 2014
This report includes the results and the conclusions of the research project.
Talks session October 22nd 2014
Below you can consult the talks which were presented during the session: Smart Loyalty.
July 21st 2014
This document includes the summary and the preliminary conclusions of the research project.
Talks Session 18th June 2014
Below you can consult the talks that professors Boehm and Dans showed to the attendees during the session “Las redes sociales como elemento estratégico para la fidelización” [Social networks as an strategic tool for loyalty]
Talks Session 24 April 2014
Below you can consult the talks which were presented during the session: Apuesta por la fidelización [Commitment to customer loyalty]
CONECTA published a study in February on “Comportamiento del consumidor frente a los medios de pago y los programas de fidelización” [Consumer behaviour in response to payment methods and loyalty programmes]